Asia’s relationship with alcohol dates back thousands of years. From spiritual rituals to social bonding, alcohol has played a key role in shaping traditions and flavors across the continent. Ancient China: The Origin of Baijiu Alcohol traces back to Neolithic China, where fermented grains were consumed during ceremonies. By the Tang and Song dynasties, distillation had …
Baijiu, China’s national spirit, is one of the world’s most consumed yet most misunderstood liquors. It’s not a single flavor profile, but rather a whole category with complex variations. Baijiu is traditionally categorized by aroma, which is the defining feature of its taste and production method. Here are the four main types: 1. Strong Aroma …
Whisky is more than just a drink—it’s a journey of flavor, aroma, and craftsmanship. Whether you’re new to the world of whisky or looking to deepen your appreciation, here’s a simple guide to help you taste whisky like a connoisseur. 1. Look: Examine the Color Start by holding your glass up to the light. The …
In a world where global palates are expanding and the demand for authenticity is rising, JIUASIA is making its mark as Asia’s premier platform for celebrating the region’s rich tapestry of traditional and modern alcoholic beverages. But JIUASIA is more than just a showcase of fine spirits—it’s a movement, a community, and a stage for …
Baijiu (白酒), often dubbed “white liquor,” is China’s most consumed spirit—and one of the oldest distilled beverages in the world. With a history stretching back over a thousand years, its production process is steeped in tradition, rich in complexity, and unlike any other spirit on the planet. Here’s a closer look at how baijiu is …
When it comes to iconic spirits, Chinese baijiu and whisky sit at opposite ends of the world—and the flavor spectrum. Yet both are steeped in centuries of tradition and cultural pride. Here’s a quick breakdown of what sets them apart. Origins & IngredientsWhisky, whether from Scotland, Japan, or the U.S., is typically made from grains …
